SMY ARTS 1st edition
Between Belgian paintings and Portuguese photographs
How it all started?
SMY ARTS 1st Edition was born in October 2015 at IHECS Academy during a project management course. The postgraduates were asked to organise a simple conference on a European communication issue such as the necessity of using social media to reach out to the citizens. But things went differently.
The 2015-2016 promotion of the Executive Master in European Communication and Politics created SHOW ME YOUROPE, a student project which proved to become a successful pan-European art contest in the end. Since the EU encounters great difficulties to establish links with its citizens, the underlying idea of SHOW ME YOUROPE was to give the people an occasion to express their views about the European Union.
The project’s ambition was to give citizens the opportunity to communicate their vision of Europe in the way they wanted, using artistic means. Europeans were invited to share their concerns, their opinions, their critics or their interrogations, whatever the art form, whatever the artist, whatever the talent!
After a big communication campaign, a call for project and the enrolment of 14 artistic projects from all over the continent and from 8 different artistic genres, a gala night was organised. This event allowed artistic works to be presented in an exhibition open to the wider public as well as officials of EU institutions.
During the celebration, a jury composed of six communication and arts professionals rewarded the three best participants.
The first price went to Raphaël Kettani, a young painter. “Le Sacrifice” and “Pegasus” represent an original vision of Europe inspired by mythology. He won a cheque of 500€. Raphaël is now exposing in several European galleries. The SHOW ME YOUROPE’s team wishes him a great success!
Arthur Deligne was rewarded with the third price for its audio clip made in Dublin. For 4 minutes, Arthur plunged the whole audience in the memories of his Erasmus experience.
The public also had the chance to vote for its favourite project. The series of five photographs “Au cœur de la ‘jungle’ européenne” of Marlène Beca seduces the people who came to the exhibition. The reserve with which she captured these moments of life in Calais moved the spectators.
Facebook / @marlenebphotography
SMY ARTS 1st edition has been a real success! For one night, we reversed the tendency. It was not the EU trying to communicate with its citizens, but the citizens communicated with the EU.